The term ‘we’, ‘us’, ‘our’ refers to the owner of the website: Viewstone LTD t/a Heritage Exchange whom is registered at Pellon Lane Sawmills, Pellon Lane, Halifax, West Yorkshire, HX1 4PX & operates from Heritage Exchange, Wellington Mills, 64 Plover Road, Huddersfield, HD3 3HR. Viewstone LTD t/a Heritage Exchange is registered in England & Wales 01752127 . The term ‘you’ refers to the user or viewer of our website.
We collect data from visitors to our website to help improve & streamline our online services as well as gauge the volume & analytical data of website traffic & capture data supplied by our customers for either services or functionality built in to our website.
We are committed to providing transparency & visibility to the services we use to capture & manage data when visiting our website. We have compiled a table below of the services we employ to capture & manage data via our website. Each external service such as Google Analytics, Mailchimp, Cloudflare etc have their own set of privacy policies which outlines how they manage the data passed through to their services. For ease of our visitors we have provided links to their respective websites & privacy policies.
What data does our website collect & how do we store & use it?
|Process/service/platform||What is it & what is collected?||How is it stored/accessed?|
|Web Hosting Server||Our web hosting server is the server on which our website is stored & served to the world.
Our web server logs a visitors’ IP address which helps it to mitigate attacks from bots & filter out good/bad traffic.
|Logs are kept by the web hosting company, they are cleared periodically & save no personal data about the users visiting our website.|
|Google Analytics||Google Analytics is a globally used analytic tracking platform which helps us, the website owner, see what traffic we receive to our website.
Google Analytics tracks how visits reach our site, whether it is direct traffic, a referral from another website or app, from social media & other digital platforms. Google Analytics can determine a users’ IP address, the town/city/country they are viewing from, the pages the user is & has viewed, how many times they have visited the site & for how long.
This data is stored directly with Google & not on our server.
|Cloudflare||Cloudflare is used as a web traffic proxy to help ensure our website is secure.
Web traffic is sent firstly to Cloudflare & then on to our web server. Cloudflare proactively filters web traffic to ensure bots are blocked & legitimate requests are allowed. Cloudflare logs a visitors’ IP address which helps it to mitigate attacks from bots & filter out good/bad traffic. These logs are cleared periodically & save no personal data about the users visiting our website.
|This data is kept by Cloudflare in the form of a log. No personal data about the users visiting our website. This data is stored directly with Cloudflare & not on our server.
|Website Security Plugins||Our website has several security plugins installed to help us keep the bad-bots at bay.
Websites are constantly targeted with malicious scripts, DDOS attacks, malware, spam & a handful of other harmful processes. We proactively mitigate these attacks outlined above by the security software installed on our web hosting server, via Cloudflare & by software installed directly on our site.
These security plugins do not capture any personal or sensitive data about our visitors.
|Our website security plugins log a visitors’ IP address which helps it to mitigate attacks from bots & filter out good/bad traffic. These logs are cleared out periodically.|
|Contact & Booking Forms||Online forms are a convenient way to submit your enquiry which in-turn is emailed directly to ourselves & is also stored in our website database.
Our data forms capture your name, your phone number, your email address & any further information you provide to us in your enquiry.
|Your submission is stored in our website database & is also sent to ourselves via email.
The data stored in our database will be held indefinitely until our database is no longer in use or you request to have the data expunged from our server.
The data is kept on file should we need to refer back to it to process your request.
|Log In Log||Our website keeps a log of any existing users who have logged in to our website.
This mainly pertains to registered users of our website including administrators, editors, authors, subscribers & other user roles defined by ourselves.
|Logs are kept on the server & they are cleared periodically & save no personal data about the users visiting our website.|
|Posts Comments||WordPress is a highly developed blogging platform which is the core that our website runs on. Blog posts have the option to allow visitors to our site to comment on individual articles which requires data to be supplied by the contributor.
This data can be as limited to a guest contributor which captures basic data such as your screen name & email address or as a registered user on our website it can include a username, your full name, your email address, your IP address, your social media handles & your photo, should you wish to upload one via the website or a Gravatar service.
|The data stored in our database will be held indefinitely until our database is no longer in use or you request to have the data expunged from our server.
Any passwords set on our systems are encrypted with a secure algorithm & so are not in plain text as you will have set them.
We are committed to ensuring that your privacy is protected at all times. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you comply with any changes.
Controlling your personal information..
You may choose to restrict the collection or use of your personal information in the following ways:
- Whenever you are asked to fill in a form on the website, look for the box that you can tick or untick to indicate that you do not want the information to be used for direct marketing purposes
- When subscribing to a mailing list you will be asked to double opt-in to ensure you are the intended recipient of the mailing list & to also confirm that you are
- If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by unsubscribing via the link in the last communication or contacting us directly
What are my individual rights?
- The right to be informed
- The right of access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to data portability
- The right to object
- Rights in relation to automated decision making & profiling
Read more by clicking here.
How do you enforce these rights & how can I amend my data if it is wrong?
We have outlined above the type of data captured, how it is stored & for how long. We have installed software to aid restriction, deletion, migration & information. You can make your request online or contact us directly should you have any further questions.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the address on our contact page. We will promptly correct any information found to be incorrect.
What information we collect..
Features on this website may collect the following information:
- Your name & contact information including email addresses & telephone numbers
- Demographic information such as your address, preferences and interests
- Other information relevant to customer surveys and or offers
Ways in which our website may capture your personal information..
- By filling in & submitting a contact form or booking form
- By subscribing to a mailing list
- By using social media links
- By interacting with an online chat client
- By commenting on posts or pages on our website
Analytics & web tracking..
Our website has tracking software installed which allows us to view our visitors via Google Analytics. Google Analytics is a service provided by Google which allows us to view who has visited our website & when. This service does not reveal any personal information about our clients, it simply shows us, in a set period, how many people have visited our website, which town or city they have come from, what search term they used to find us, what type of device was used in their session & what language they speak. No personal information such as name, address or contact information is collected.
What we do with the information we gather?
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping
- We may use the information to improve our products and services
- We may periodically send promotional emails about new products, special offers or other information that we think you may find interesting using the email address that you have provided
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or postal mail. We may use the information to customise the website according to your interests
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Cookies often store your settings for a website, such as your preferred language or location. When you return to the site, your browser sends back the cookies that belong to the site. This allows the site to present you with information customized to fit your needs.
Cookies can store a wide range of information, including personally identifiable information (such as your name, address, email address, or telephone number). However, this information can only be stored if you provide it – websites cannot gain access to information you didn’t provide to them, and they can’t access other files on your computer.
How do cookies help?
- They make our website work as you’d expect
- They improve the speed & security of the website
- They continuously improve our website for you
- They make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)
Links to other websites..
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites and this privacy statement does not govern such sites. You should exercise caution and look at the privacy statement applicable to the website in question.